BEE Urged States to adopt special strategies to aggressively implement S&L Program

-India achieves Economical Savings of around Rs.54, 323 Crores
-APEPDCL Leads the Way with EESL Partnership
-States Must Push Energy Efficiency via S&L Programs, Says BEE

Vijayawada, Neti Patrika Prajavartha :
Following the resounding success of the Partnership Program with the National Testing House (NTH) under the Ministry of Consumer Affairs, Government of India (GOI), for maintaining high standards in star-rated appliances, the Bureau of Energy Efficiency (BEE) under the Ministry of Power has urged State Designated Agencies (SDAs) and DISCOMs to actively promote the Standards & Labeling (S&L) Program for long-term economic and environmental benefits.
The recent Memorandum of Understanding (MoU) between the Ministry of Power and the Ministry of Consumer Affairs marks a transformative step in ensuring that consumers have access to top-rated, 5-star appliances that reduce electricity consumption. The MoU empowers SDAs to strengthen market surveillance and enforce stringent product testing by BEE officers, ensuring compliance with energy efficiency standards. This initiative aligns with India’s commitment to sustainable economic growth and the Atmanirbhar Bharat mission.
“Industries/manufacturers must uphold the quality and efficiency of their star-rated products. Our collaboration with the Department of Consumer Affairs enhances strict market surveillance and reliable product testing,” stated Milind Deore Secretary, BEE.
While several SDAs in the country including AP State Energy Conservation Mission have performed exceptionally well in monitoring the S&L program, there is still significant potential to expand the reach of star-rated appliances at the grassroots level. Proactive states should adopt special strategies to ensure the benefits of energy efficiency reach the end consumer.
For instance, Andhra Pradesh has emerged as a leader in this movement. Andhra Pradesh Eastern Power Distribution Company Ltd / EPDCL headquarters in Visakhapatnam became India’s first DISCOM to introduce an e-retail facility for electricity consumers. Through a strategic MoU with Energy Efficiency Services Limited (EESL), a joint venture of central PSUs under the Ministry of Power, consumers in Vizag now have seamless access to energy-efficient appliances at competitive prices.
Under the ‘Energy Efficient Appliance Programme,’ APEPDCL consumers can purchase star-rated appliances directly through the DISCOM portal via affiliate link banners. The initiative is backed by a multi-channel awareness campaign, including web portals, text messages, and WhatsApp notifications, ensuring maximum consumer outreach.
The EESL Mart portal, accessible through SMS links, QR codes, and monthly bills, enables users to purchase energy-saving appliances such as LED bulbs, BLDC fans, and super-efficient air conditioners. The platform ensures a smooth buying experience with doorstep delivery and robust after-sales support.
BEE has lauded this initiative as a groundbreaking step in consumer-centric energy efficiency, reinforcing India’s mission for a sustainable and energy-secure future.
Consumers can visit the EESL Mart portal via affiliate links sent through SMS, WhatsApp, and monthly bills or directly access the DISCOM portal to explore energy-efficient appliances. The APEPDCL portal features appliance-specific banners with affiliate links and QR codes that direct consumers to the EESL Mart webpage. Here, they can conveniently purchase a range of optimally priced energy-efficient appliances, including LED bulbs, 5-star rated BLDC fans, super-efficient air conditioners, and more. The platform ensures a seamless purchasing experience, complete with doorstep delivery and superior after-sales warranty services.
According to the Secretary BEE – Major Economic and Energy Savings Achieved in the country in FY 2022.2023 through Standard and Labelled program of BEE.
1) Electricity saved 81.64 Billion Units
2) Energy Cost Savings.
3) CO2 Emission Reduction 58 million tonnes.